![]() ![]() Let me start by revealing a dirty little secret when it comes to website design. This is the exact opposite of mistake #1. And so, not only are you using all of your time to build the website but then you’re not getting as high-quality an output as you would as if you just hired someone who did that full time. ![]() Most people are not professional digital marketers or designers or understand user personas, or how to get traffic, or any of those things. And that metaphor applies to website design. The truth is, when you’re assembling Ikea furniture, you’re not a professional furniture builder, and therefore the quality and the output is not going to be as good. And then you have to put it together, and those are all things that typically other furniture manufacturers would have employees do. Then you have to go and deliver it to your own house. So, for example, you have to go schlep around the actual furniture at the warehouse because they don’t really have salespeople there. ![]() The reason they’re able to charge so little for their furniture is they effectively pass on much of the work that other furniture manufacturers would do, to their customer. Money buys you time and you have to ask yourself: It’s not so much, even your return on investment on a single idea, it’s what’s the best overall net profit on all the different options available? And sometimes when you go the cheap route, you’re really losing a lot in terms of potential net profit.Īnother thing people don’t consider when going the cheaper route is what’s the value of your time? Because, when it comes to investing you’re either saving time or you’re saving money. And then out of all those decisions, which one will bring me in the most net profit overall?”Īnd, that’s really the way you should be thinking about it in terms of opportunity cost. I can do one of many different things, including getting a Square Space website, a do-it-myself, hire a website builder near me, hiring someone overseas, what have you. “Opportunity-cost would think, “All right, so I have this money. Instead of thinking “I have this money, I need a website, I’m going to get a Square Space website, I’m going to save money by getting a Square Space website, therefore I win. ![]()
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